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Stehen Sie vor der schwierigen Entscheidung, aus einer begrenzten Auswahl an Kandidaten wählen zu müssen, die nicht vollständig Ihren Erwartungen entsprechen? Dies ist ein ",[],{},{"nodeType":258,"value":11884,"marks":11885,"data":11888},"allgegenwärtiges Problem in Zeiten des Fachkräftemangels,",[11886],{"type":11887},"bold",{},{"nodeType":258,"value":11890,"marks":11891,"data":11892}," mit dem auch wir bei BusinessBike als expandierendes Unternehmen konfrontiert sind. Uns geht es darum, Talente zu finden, die nicht nur zu unserer Unternehmenskultur passen und die erforderlichen Stellenanforderungen erfüllen, sondern auch die nötige Erfahrung für ein rasch wachsendes Unternehmen wie unseres mitbringen. Unsere gewonnenen Erkenntnisse durch Recherche und Test und Learn haben wir kontinuierlich festgehalten und zu diesem ",[],{},{"nodeType":258,"value":11894,"marks":11895,"data":11897},"Guide ",[11896],{"type":11887},{},{"nodeType":258,"value":11899,"marks":11900,"data":11901},"zusammengestellt, den wir gerne mit Ihnen teilen möchten. Profitieren Sie von unserer Expertise! ",[],{},{"metadata":11903,"sys":11906,"fields":11917},{"tags":11904,"concepts":11905},[],[],{"space":11907,"id":11909,"type":69,"createdAt":11910,"updatedAt":11911,"environment":11912,"publishedVersion":1237,"revision":95,"contentType":11914,"locale":24},{"sys":11908},{"type":11,"linkType":12,"id":13},"4cLzHddS4EFYv9ol5bO3xB","2024-06-03T12:02:19.481Z","2024-06-03T13:04:35.237Z",{"sys":11913},{"id":20,"type":11,"linkType":21},{"sys":11915},{"type":11,"linkType":78,"id":11916},"m-lfct-headline",{"name":11918,"headline":11919,"lfct_section":311},"Aktuelles > Mitarbeiter gewinnen > Headline 1","Mitarbeiter Gewinnung: Active Sourcing ist die Lösung",{"metadata":11921,"sys":11924,"fields":11934},{"tags":11922,"concepts":11923},[],[],{"space":11925,"id":11927,"type":69,"createdAt":11928,"updatedAt":11929,"environment":11930,"publishedVersion":240,"revision":1162,"contentType":11932,"locale":24},{"sys":11926},{"type":11,"linkType":12,"id":13},"6Sx87CUMkS1Bz0bVb5CYrS","2024-06-03T12:03:18.496Z","2024-06-04T06:58:39.093Z",{"sys":11931},{"id":20,"type":11,"linkType":21},{"sys":11933},{"type":11,"linkType":78,"id":11870},{"name":11935,"text":11936},"Aktuelles > Mitarbeiter gewinnen > Text 1",{"nodeType":260,"data":11937,"content":11938},{},[11939,11958,12013],{"nodeType":259,"data":11940,"content":11941},{},[11942,11946,11954],{"nodeType":258,"value":11943,"marks":11944,"data":11945},"Die Studie \"",[],{},{"nodeType":4134,"data":11947,"content":11949},{"uri":11948},"https:\u002F\u002Fwww.ifo.de\u002Fpublikationen\u002F2022\u002Faufsatz-zeitschrift\u002Fklassisches-recruiting-vs-active-sourcing-externe",[11950],{"nodeType":258,"value":11951,"marks":11952,"data":11953},"Klassisches Recruiting vs. Active Sourcing",[],{},{"nodeType":258,"value":11955,"marks":11956,"data":11957},"\" des ifo Institut und Randstad Deutschland zeigt, dass 84% der Personalleiter:innen externe Stellenanzeigen als führendes Recruiting-Instrument bevorzugen. Active Sourcing wird hauptsächlich in großen Unternehmen mit mehr als 500 Mitarbeiter:innen genutzt (95%), während in kleineren Unternehmen mit weniger als 50 Angestellten nur 52% darauf setzen. Mitarbeiterempfehlungen sind das wichtigste Active-Sourcing-Instrument (47%), während soziale Medien (17%) und Karrierenetzwerke (13%) weniger genutzt werden. Active Sourcing, eine proaktive Methode der Personalbeschaffung, kann grob in drei Ober-Themen zusammengefasst werden: ",[],{},{"nodeType":11959,"data":11960,"content":11961},"ordered-list",{},[11962,11978,11998],{"nodeType":11963,"data":11964,"content":11965},"list-item",{},[11966],{"nodeType":259,"data":11967,"content":11968},{},[11969,11974],{"nodeType":258,"value":11970,"marks":11971,"data":11973},"Zielgruppen definieren und recherchieren: ",[11972],{"type":11887},{},{"nodeType":258,"value":11975,"marks":11976,"data":11977},"Identifizieren Sie die Fähigkeiten und Erfahrungen, die Ihre idealen Kandidaten haben sollten, und recherchieren Sie, wo diese Personen sich beruflich aufhalten könnten. Dies beinhaltet Branchenforen, professionelle Netzwerke wie LinkedIn oder XING, und spezialisierte Online-Communities. Entwickeln Sie ein klares Verständnis davon, was diese Talente suchen und was sie motiviert.",[],{},{"nodeType":11963,"data":11979,"content":11980},{},[11981],{"nodeType":259,"data":11982,"content":11983},{},[11984,11989,11993],{"nodeType":258,"value":11985,"marks":11986,"data":11988},"Personalisierte Ansprache: ",[11987],{"type":11887},{},{"nodeType":258,"value":11990,"marks":11991,"data":11992},"Erstellen Sie individuell zugeschnittene Nachrichten, die sich direkt an die Bedürfnisse und Interessen der potenziellen Kandidaten richten. Vermeiden Sie generische Nachrichten; zeigen Sie stattdessen, dass Sie sich mit dem Hintergrund und den Leistungen des Kandidaten auseinandergesetzt haben. Kommunizieren Sie klar, warum Ihr Unternehmen und die offene Position für den Kandidaten von Interesse sein könnten",[],{},{"nodeType":258,"value":11994,"marks":11995,"data":11997},".",[11996],{"type":11887},{},{"nodeType":11963,"data":11999,"content":12000},{},[12001],{"nodeType":259,"data":12002,"content":12003},{},[12004,12009],{"nodeType":258,"value":12005,"marks":12006,"data":12008},"Beziehungsaufbau und -pflege: ",[12007],{"type":11887},{},{"nodeType":258,"value":12010,"marks":12011,"data":12012},"Active Sourcing endet nicht mit dem ersten Kontakt. Bauen Sie eine Beziehung zu potenziellen Kandidaten auf, indem Sie regelmäßig kommunizieren, wertvolle Inhalte teilen und Einladungen zu branchenrelevanten Veranstaltungen aussprechen. Dies hilft nicht nur, das Interesse am Unternehmen aufrechtzuerhalten, sondern schafft auch ein Netzwerk von Talenten, auf das Sie in Zukunft zurückgreifen können.",[],{},{"nodeType":259,"data":12014,"content":12015},{},[12016,12020,12025,12029,12034],{"nodeType":258,"value":12017,"marks":12018,"data":12019},"Wenn Sie diese drei Hauptbereiche als Maßnahmen im Blick haben, sind Sie bereits sehr gut in der Mitarbeitergewinnung aufgestellt. Möchten Sie tiefer eintauchen? Dann lesen Sie weiter, wo wir von der Marktforschung über die Zielgruppenanalyse bis hin zum erfolgreichen Rekrutierungsprozess ins Detail gehen und Ihnen einen ",[],{},{"nodeType":258,"value":12021,"marks":12022,"data":12024},"7-Schritte",[12023],{"type":11887},{},{"nodeType":258,"value":12026,"marks":12027,"data":12028},"-",[],{},{"nodeType":258,"value":12030,"marks":12031,"data":12033},"Plan zur Implementierung",[12032],{"type":11887},{},{"nodeType":258,"value":12035,"marks":12036,"data":12037}," an die Hand geben. Der erfolgreichem Mitarbeiter-Gewinnung steht dann nichts mehr im Wege! ",[],{},{"metadata":12039,"sys":12042,"fields":12051},{"tags":12040,"concepts":12041},[],[],{"space":12043,"id":12045,"type":69,"createdAt":12046,"updatedAt":12046,"environment":12047,"publishedVersion":133,"revision":48,"contentType":12049,"locale":24},{"sys":12044},{"type":11,"linkType":12,"id":13},"shts8F9sAsmjRrOqvFptX","2024-06-03T12:04:18.509Z",{"sys":12048},{"id":20,"type":11,"linkType":21},{"sys":12050},{"type":11,"linkType":78,"id":11916},{"name":12052,"headline":12053,"lfct_section":311},"Aktuelles > Mitarbeiter gewinnen > Headline 2","Schritt 1: Durch Marktanalyse Mitarbeiter an den richtigen Orten gewinnen",{"metadata":12055,"sys":12058,"fields":12068},{"tags":12056,"concepts":12057},[],[],{"space":12059,"id":12061,"type":69,"createdAt":12062,"updatedAt":12063,"environment":12064,"publishedVersion":7864,"revision":95,"contentType":12066,"locale":24},{"sys":12060},{"type":11,"linkType":12,"id":13},"4M3pSUrV1YD9airOwChvCh","2024-06-03T12:07:22.316Z","2024-06-03T12:27:29.284Z",{"sys":12065},{"id":20,"type":11,"linkType":21},{"sys":12067},{"type":11,"linkType":78,"id":11870},{"name":12069,"text":12070},"Aktuelles > Mitarbeiter gewinnen > Text 2",{"nodeType":260,"data":12071,"content":12072},{},[12073],{"nodeType":259,"data":12074,"content":12075},{},[12076,12080,12085],{"nodeType":258,"value":12077,"marks":12078,"data":12079},"Um auf dem heutigen kompetitiven Arbeitsmarkt erfolgreich neue Mitarbeiter zu gewinnen, ist ein tiefes Verständnis der aktuellen Marktdynamik unerlässlich. Dies bedeutet nicht nur, die allgemeine wirtschaftliche Lage zu verstehen, sondern auch ",[],{},{"nodeType":258,"value":12081,"marks":12082,"data":12084},"branchenspezifische Trends, den Stand der Technologieentwicklung und demografische Veränderungen",[12083],{"type":11887},{},{"nodeType":258,"value":12086,"marks":12087,"data":12088}," zu berücksichtigen. Hier sind einige konkrete Schritte und Tipps, um die \"Landschaft\" effektiv zu erkennen:",[],{},{"metadata":12090,"sys":12093,"fields":12103},{"tags":12091,"concepts":12092},[],[],{"space":12094,"id":12096,"type":69,"createdAt":12097,"updatedAt":12097,"environment":12098,"publishedVersion":1237,"revision":48,"contentType":12100,"locale":24},{"sys":12095},{"type":11,"linkType":12,"id":13},"2apszXJpVJBtvpj3Tf2lWF","2024-06-03T12:31:16.146Z",{"sys":12099},{"id":20,"type":11,"linkType":21},{"sys":12101},{"type":11,"linkType":78,"id":12102},"m-lfct-expandable",{"name":12104,"expandables":12105},"Aktuelles > Mitarbeiter gewinnen > Text 2 > Expandable",[12106,12167,12226,12285],{"metadata":12107,"sys":12110,"fields":12121},{"tags":12108,"concepts":12109},[],[],{"space":12111,"id":12113,"type":69,"createdAt":12114,"updatedAt":12115,"environment":12116,"publishedVersion":385,"revision":23,"contentType":12118,"locale":24},{"sys":12112},{"type":11,"linkType":12,"id":13},"4Rj1ZBzC4yP9RYant508XZ","2024-06-03T12:28:31.795Z","2024-06-03T12:30:53.129Z",{"sys":12117},{"id":20,"type":11,"linkType":21},{"sys":12119},{"type":11,"linkType":78,"id":12120},"c-expandable",{"name":12122,"title":12123,"content":12124},"Aktuelles > Mitarbeiter gewinnen > Text 2 > Expandable > Markttrends","Analysieren Sie Markttrends",{"data":12125,"content":12126,"nodeType":260},{},[12127,12161],{"data":12128,"content":12129,"nodeType":12160},{},[12130,12145],{"data":12131,"content":12132,"nodeType":11963},{},[12133],{"data":12134,"content":12135,"nodeType":259},{},[12136,12141],{"data":12137,"marks":12138,"value":12140,"nodeType":258},{},[12139],{"type":11887},"Branchenberichte nutzen: ",{"data":12142,"marks":12143,"value":12144,"nodeType":258},{},[],"Halten Sie sich durch regelmäßiges Lesen von Branchenberichten und Marktanalysen auf dem Laufenden. Organisationen wie das IAB (Institut für Arbeitsmarkt- und Berufsforschung) oder Branchenverbände veröffentlichen oft detaillierte Berichte zu Trends und Herausforderungen",{"data":12146,"content":12147,"nodeType":11963},{},[12148],{"data":12149,"content":12150,"nodeType":259},{},[12151,12156],{"data":12152,"marks":12153,"value":12155,"nodeType":258},{},[12154],{"type":11887},"Wettbewerbsanalyse durchführen: ",{"data":12157,"marks":12158,"value":12159,"nodeType":258},{},[],"Beobachten Sie Ihre direkten Wettbewerber. Welche Strategien verfolgen sie, um Mitarbeiter zu gewinnen? Welche Vorteile bieten sie? Tools wie LinkedIn Insights können Ihnen helfen, einen Einblick in die Rekrutierungsaktivitäten Ihrer Konkurrenten zu bekommen.","unordered-list",{"data":12162,"content":12163,"nodeType":259},{},[12164],{"data":12165,"marks":12166,"value":27,"nodeType":258},{},[],{"metadata":12168,"sys":12171,"fields":12181},{"tags":12169,"concepts":12170},[],[],{"space":12172,"id":12174,"type":69,"createdAt":12175,"updatedAt":12176,"environment":12177,"publishedVersion":114,"revision":95,"contentType":12179,"locale":24},{"sys":12173},{"type":11,"linkType":12,"id":13},"3462WZFSj7C27x8Ih750Cz","2024-06-03T12:29:25.036Z","2024-06-03T12:30:59.292Z",{"sys":12178},{"id":20,"type":11,"linkType":21},{"sys":12180},{"type":11,"linkType":78,"id":12120},{"name":12182,"title":12183,"content":12184},"Aktuelles > Mitarbeiter gewinnen > Text 2 > Expandable > Technologische Entwicklungen","Technologische Entwicklungen im Auge behalten",{"data":12185,"content":12186,"nodeType":260},{},[12187,12220],{"data":12188,"content":12189,"nodeType":12160},{},[12190,12205],{"data":12191,"content":12192,"nodeType":11963},{},[12193],{"data":12194,"content":12195,"nodeType":259},{},[12196,12201],{"data":12197,"marks":12198,"value":12200,"nodeType":258},{},[12199],{"type":11887},"Digitalisierung begreifen: ",{"data":12202,"marks":12203,"value":12204,"nodeType":258},{},[],"Verstehen Sie, wie die Digitalisierung Ihre Branche verändert und welche neuen Kompetenzen dadurch erforderlich werden. Online-Kurse, Webinare und Fachkonferenzen sind ausgezeichnete Ressourcen, um auf dem Laufenden zu bleiben.",{"data":12206,"content":12207,"nodeType":11963},{},[12208],{"data":12209,"content":12210,"nodeType":259},{},[12211,12216],{"data":12212,"marks":12213,"value":12215,"nodeType":258},{},[12214],{"type":11887},"Moderne Software-Tools einsetzen: ",{"data":12217,"marks":12218,"value":12219,"nodeType":258},{},[],"Nutzen Sie Software-Tools und Plattformen, um Marktanalysen durchzuführen. Tools wie Google Trends oder spezialisierte HR-Technologien können Einblicke in Suchtrends und Kompetenzanforderungen bieten.",{"data":12221,"content":12222,"nodeType":259},{},[12223],{"data":12224,"marks":12225,"value":27,"nodeType":258},{},[],{"metadata":12227,"sys":12230,"fields":12240},{"tags":12228,"concepts":12229},[],[],{"space":12231,"id":12233,"type":69,"createdAt":12234,"updatedAt":12235,"environment":12236,"publishedVersion":114,"revision":95,"contentType":12238,"locale":24},{"sys":12232},{"type":11,"linkType":12,"id":13},"63r4txa8CNy8i1Pl3hBUoh","2024-06-03T12:29:57.173Z","2024-06-03T12:31:04.838Z",{"sys":12237},{"id":20,"type":11,"linkType":21},{"sys":12239},{"type":11,"linkType":78,"id":12120},{"name":12241,"title":12242,"content":12243},"Aktuelles > Mitarbeiter gewinnen > Text 2 > Expandable > Demografische Entwicklung","Demografische Entwicklungen verstehen",{"data":12244,"content":12245,"nodeType":260},{},[12246,12279],{"data":12247,"content":12248,"nodeType":12160},{},[12249,12264],{"data":12250,"content":12251,"nodeType":11963},{},[12252],{"data":12253,"content":12254,"nodeType":259},{},[12255,12260],{"data":12256,"marks":12257,"value":12259,"nodeType":258},{},[12258],{"type":11887},"Altersstruktur analysieren: ",{"data":12261,"marks":12262,"value":12263,"nodeType":258},{},[],"Beachten Sie die Altersstruktur Ihrer Branche. Mit der zunehmenden Anzahl von Babyboomern, die in den Ruhestand gehen, entstehen Lücken, die mit jüngeren Talenten gefüllt werden müssen.",{"data":12265,"content":12266,"nodeType":11963},{},[12267],{"data":12268,"content":12269,"nodeType":259},{},[12270,12275],{"data":12271,"marks":12272,"value":12274,"nodeType":258},{},[12273],{"type":11887},"Diversität und Inklusion fördern: ",{"data":12276,"marks":12277,"value":12278,"nodeType":258},{},[],"Berücksichtigen Sie die wachsende Bedeutung von Diversität und Inklusion am Arbeitsplatz. Verstehen Sie, wie eine vielfältige Belegschaft die Innovationskraft und Problemlösungsfähigkeit Ihres Teams steigern kann.",{"data":12280,"content":12281,"nodeType":259},{},[12282],{"data":12283,"marks":12284,"value":27,"nodeType":258},{},[],{"metadata":12286,"sys":12289,"fields":12299},{"tags":12287,"concepts":12288},[],[],{"space":12290,"id":12292,"type":69,"createdAt":12293,"updatedAt":12294,"environment":12295,"publishedVersion":1237,"revision":95,"contentType":12297,"locale":24},{"sys":12291},{"type":11,"linkType":12,"id":13},"2UHOdTRVFecHDPRKlaB9OI","2024-06-03T12:30:19.771Z","2024-06-03T12:31:10.859Z",{"sys":12296},{"id":20,"type":11,"linkType":21},{"sys":12298},{"type":11,"linkType":78,"id":12120},{"name":12300,"title":12301,"content":12302},"Aktuelles > Mitarbeiter gewinnen > Text 2 > Expandable > Netzwerke","Netzwerke nutzen",{"data":12303,"content":12304,"nodeType":260},{},[12305,12338],{"data":12306,"content":12307,"nodeType":12160},{},[12308,12323],{"data":12309,"content":12310,"nodeType":11963},{},[12311],{"data":12312,"content":12313,"nodeType":259},{},[12314,12319],{"data":12315,"marks":12316,"value":12318,"nodeType":258},{},[12317],{"type":11887},"Präsenz auf Branchenevents: ",{"data":12320,"marks":12321,"value":12322,"nodeType":258},{},[],"Nehmen Sie regelmäßig an Branchenevents, Messen und Konferenzen teil. Diese Veranstaltungen bieten nicht nur wertvolle Einblicke in aktuelle Trends, sondern sind auch ideale Gelegenheiten, um Ihr Netzwerk zu erweitern und direkt mit potenziellen Kandidaten in Kontakt zu treten.",{"data":12324,"content":12325,"nodeType":11963},{},[12326],{"data":12327,"content":12328,"nodeType":259},{},[12329,12334],{"data":12330,"marks":12331,"value":12333,"nodeType":258},{},[12332],{"type":11887},"Online Communities beitreten: ",{"data":12335,"marks":12336,"value":12337,"nodeType":258},{},[],"Engagieren Sie sich in Online-Foren und -Gruppen, die sich auf Ihre Branche oder spezifische Berufsfelder konzentrieren. Plattformen wie LinkedIn oder Xing bieten zahlreiche Gruppen, in denen Fachleute diskutieren und Erfahrungen austauschen.",{"data":12339,"content":12340,"nodeType":259},{},[12341],{"data":12342,"marks":12343,"value":27,"nodeType":258},{},[],{"metadata":12345,"sys":12348,"fields":12357},{"tags":12346,"concepts":12347},[],[],{"space":12349,"id":12351,"type":69,"createdAt":12352,"updatedAt":12352,"environment":12353,"publishedVersion":23,"revision":48,"contentType":12355,"locale":24},{"sys":12350},{"type":11,"linkType":12,"id":13},"3e7iwhiBRGZ49VxHvTaVLK","2024-06-03T12:07:52.634Z",{"sys":12354},{"id":20,"type":11,"linkType":21},{"sys":12356},{"type":11,"linkType":78,"id":11916},{"name":12358,"headline":12359,"lfct_section":311},"Aktuelles > Mitarbeiter gewinnen > Headline 3","Schritt 2: Verstehen Sie zukünftige Talente mit Hilfe einer durchdachten Zielgruppenanalyse",{"metadata":12361,"sys":12364,"fields":12375},{"tags":12362,"concepts":12363},[],[],{"space":12365,"id":12367,"type":69,"createdAt":12368,"updatedAt":12369,"environment":12370,"publishedVersion":12372,"revision":133,"contentType":12373,"locale":24},{"sys":12366},{"type":11,"linkType":12,"id":13},"3DjV3WVKFox05AKnk4iok0","2024-06-03T12:09:11.721Z","2024-06-03T13:24:13.089Z",{"sys":12371},{"id":20,"type":11,"linkType":21},44,{"sys":12374},{"type":11,"linkType":78,"id":11870},{"name":12376,"text":12377},"Aktuelles > Mitarbeiter gewinnen > Text 3 Anfang",{"nodeType":260,"data":12378,"content":12379},{},[12380],{"nodeType":259,"data":12381,"content":12382},{},[12383],{"nodeType":258,"value":12384,"marks":12385,"data":12386},"Eine effektive Zielgruppenanalyse ist der Schlüssel des Active Sourcings, um sicherzustellen, dass Ihre Rekrutierungsbemühungen die richtigen Talente erreichen. Indem Sie ein klares Bild Ihrer idealen Kandidaten skizzieren, können Sie Ihre Rekrutierungsstrategien zielgerichtet ausrichten und Ihre Botschaften entsprechend anpassen. \n",[],{},{"metadata":12388,"sys":12391,"fields":12400},{"tags":12389,"concepts":12390},[],[],{"space":12392,"id":12394,"type":69,"createdAt":12395,"updatedAt":12395,"environment":12396,"publishedVersion":75,"revision":48,"contentType":12398,"locale":24},{"sys":12393},{"type":11,"linkType":12,"id":13},"ZksVi3DnkSLAiV9bGwcIk","2024-06-03T13:28:44.891Z",{"sys":12397},{"id":20,"type":11,"linkType":21},{"sys":12399},{"type":11,"linkType":78,"id":12102},{"name":12401,"expandables":12402},"Aktuelles > Mitarbeiter gewinnen > Text 3 Expandable",[12403,12461,12518,12575,12632],{"metadata":12404,"sys":12407,"fields":12416},{"tags":12405,"concepts":12406},[],[],{"space":12408,"id":12410,"type":69,"createdAt":12411,"updatedAt":12411,"environment":12412,"publishedVersion":114,"revision":48,"contentType":12414,"locale":24},{"sys":12409},{"type":11,"linkType":12,"id":13},"2J1O0EHCh8cDjExWdI2lft","2024-06-03T13:26:32.894Z",{"sys":12413},{"id":20,"type":11,"linkType":21},{"sys":12415},{"type":11,"linkType":78,"id":12120},{"name":12417,"title":12418,"content":12419},"Kernkompetenzen und -qualifikationen","Identifizierung der Kernkomeptenzen und -qualifikationen",{"nodeType":260,"data":12420,"content":12421},{},[12422,12455],{"nodeType":11959,"data":12423,"content":12424},{},[12425,12440],{"nodeType":11963,"data":12426,"content":12427},{},[12428],{"nodeType":259,"data":12429,"content":12430},{},[12431,12436],{"nodeType":258,"value":12432,"marks":12433,"data":12435},"Stellenanforderungen definieren: ",[12434],{"type":11887},{},{"nodeType":258,"value":12437,"marks":12438,"data":12439},"Beginnen Sie mit einer detaillierten Analyse der Kompetenzen und Qualifikationen, die für die offenen Stellen in Ihrem Unternehmen erforderlich sind. Welche fachlichen Fähigkeiten sind unerlässlich? Welche Soft Skills würden das Team ideal ergänzen?",[],{},{"nodeType":11963,"data":12441,"content":12442},{},[12443],{"nodeType":259,"data":12444,"content":12445},{},[12446,12451],{"nodeType":258,"value":12447,"marks":12448,"data":12450},"Zukünftige Anforderungen prognostizieren: ",[12449],{"type":11887},{},{"nodeType":258,"value":12452,"marks":12453,"data":12454},"Berücksichtigen Sie nicht nur die aktuellen Bedürfnisse, sondern versuchen Sie auch, zukünftige Anforderungen Ihrer Branche zu antizipieren. Welche Fähigkeiten könnten durch technologische Entwicklungen oder Markttrends an Bedeutung gewinnen?",[],{},{"nodeType":259,"data":12456,"content":12457},{},[12458],{"nodeType":258,"value":27,"marks":12459,"data":12460},[],{},{"metadata":12462,"sys":12465,"fields":12474},{"tags":12463,"concepts":12464},[],[],{"space":12466,"id":12468,"type":69,"createdAt":12469,"updatedAt":12469,"environment":12470,"publishedVersion":1162,"revision":48,"contentType":12472,"locale":24},{"sys":12467},{"type":11,"linkType":12,"id":13},"7oy0P23KqQqqDRJHHwXaCd","2024-06-03T13:27:04.552Z",{"sys":12471},{"id":20,"type":11,"linkType":21},{"sys":12473},{"type":11,"linkType":78,"id":12120},{"name":12475,"title":12475,"content":12476},"Verständnis für die Motivationen und Erwartungen",{"nodeType":260,"data":12477,"content":12478},{},[12479,12512],{"nodeType":11959,"data":12480,"content":12481},{},[12482,12497],{"nodeType":11963,"data":12483,"content":12484},{},[12485],{"nodeType":259,"data":12486,"content":12487},{},[12488,12493],{"nodeType":258,"value":12489,"marks":12490,"data":12492},"Karriereziele und -wünsche: ",[12491],{"type":11887},{},{"nodeType":258,"value":12494,"marks":12495,"data":12496},"Erforschen Sie, was Ihre Zielgruppe motiviert. Sind es Entwicklungsmöglichkeiten, Work-Life-Balance, die Unternehmenskultur oder vielleicht die Möglichkeit, an innovativen Projekten zu arbeiten?",[],{},{"nodeType":11963,"data":12498,"content":12499},{},[12500],{"nodeType":259,"data":12501,"content":12502},{},[12503,12508],{"nodeType":258,"value":12504,"marks":12505,"data":12507},"Erwartungen an den Arbeitsplatz: ",[12506],{"type":11887},{},{"nodeType":258,"value":12509,"marks":12510,"data":12511},"Verstehen Sie die Erwartungen potenzieller Bewerber an ihren Arbeitsplatz und Arbeitgeber. Dies kann von flexiblen Arbeitszeiten über Unternehmenswerte bis hin zu Zusatzleistungen reichen.",[],{},{"nodeType":259,"data":12513,"content":12514},{},[12515],{"nodeType":258,"value":27,"marks":12516,"data":12517},[],{},{"metadata":12519,"sys":12522,"fields":12531},{"tags":12520,"concepts":12521},[],[],{"space":12523,"id":12525,"type":69,"createdAt":12526,"updatedAt":12526,"environment":12527,"publishedVersion":1237,"revision":48,"contentType":12529,"locale":24},{"sys":12524},{"type":11,"linkType":12,"id":13},"1ehl5stmqrIQ1QYCFUeUHB","2024-06-03T13:27:39.179Z",{"sys":12528},{"id":20,"type":11,"linkType":21},{"sys":12530},{"type":11,"linkType":78,"id":12120},{"name":12532,"title":12532,"content":12533},"Analyse der Bewerber-Personas",{"data":12534,"content":12535,"nodeType":260},{},[12536,12569],{"data":12537,"content":12538,"nodeType":11959},{},[12539,12554],{"data":12540,"content":12541,"nodeType":11963},{},[12542],{"data":12543,"content":12544,"nodeType":259},{},[12545,12550],{"data":12546,"marks":12547,"value":12549,"nodeType":258},{},[12548],{"type":11887},"Erstellung von Bewerber-Personas: ",{"data":12551,"marks":12552,"value":12553,"nodeType":258},{},[],"Entwickeln Sie detaillierte Personas Ihrer idealen Kandidaten. Dazu gehören demografische Merkmale, beruflicher Hintergrund, Karriereziele, Werte und Präferenzen. Personas helfen Ihnen, Ihre Kommunikation und Angebote zu personalisieren.",{"data":12555,"content":12556,"nodeType":11963},{},[12557],{"data":12558,"content":12559,"nodeType":259},{},[12560,12565],{"data":12561,"marks":12562,"value":12564,"nodeType":258},{},[12563],{"type":11887},"Feedback und Daten nutzen: ",{"data":12566,"marks":12567,"value":12568,"nodeType":258},{},[],"Sammeln Sie Feedback von aktuellen Mitarbeitern, insbesondere von denen, die erfolgreich in ähnlichen Rollen sind. Welche Eigenschaften machen sie erfolgreich? Nutzen Sie zudem Daten aus Bewerbungsgesprächen und Mitarbeiterumfragen, um Ihre Personas zu verfeinern.",{"data":12570,"content":12571,"nodeType":259},{},[12572],{"data":12573,"marks":12574,"value":27,"nodeType":258},{},[],{"metadata":12576,"sys":12579,"fields":12588},{"tags":12577,"concepts":12578},[],[],{"space":12580,"id":12582,"type":69,"createdAt":12583,"updatedAt":12583,"environment":12584,"publishedVersion":1162,"revision":48,"contentType":12586,"locale":24},{"sys":12581},{"type":11,"linkType":12,"id":13},"6B5O8XzzovQmciSlRTur0c","2024-06-03T13:28:08.652Z",{"sys":12585},{"id":20,"type":11,"linkType":21},{"sys":12587},{"type":11,"linkType":78,"id":12120},{"name":12589,"title":12589,"content":12590},"Gezielte Ansprache und Kommunikation",{"nodeType":260,"data":12591,"content":12592},{},[12593,12626],{"nodeType":11959,"data":12594,"content":12595},{},[12596,12611],{"nodeType":11963,"data":12597,"content":12598},{},[12599],{"nodeType":259,"data":12600,"content":12601},{},[12602,12607],{"nodeType":258,"value":12603,"marks":12604,"data":12606},"Zugeschnittene Stellenanzeigen: ",[12605],{"type":11887},{},{"nodeType":258,"value":12608,"marks":12609,"data":12610},"Passen Sie Ihre Stellenanzeigen und Kommunikationsstrategien an die spezifischen Interessen und Bedürfnisse Ihrer Zielgruppe an. Dies erhöht die Wahrscheinlichkeit, dass Ihre Botschaften die richtigen Kandidaten erreichen und ansprechen.",[],{},{"nodeType":11963,"data":12612,"content":12613},{},[12614],{"nodeType":259,"data":12615,"content":12616},{},[12617,12622],{"nodeType":258,"value":12618,"marks":12619,"data":12621},"Nutzung der richtigen Kanäle: ",[12620],{"type":11887},{},{"nodeType":258,"value":12623,"marks":12624,"data":12625},"Wählen Sie die Kanäle für Ihre Rekrutierungsbemühungen basierend darauf, wo sich Ihre Zielgruppe am wahrscheinlichsten aufhält. Dies könnte eine Mischung aus Online-Plattformen, sozialen Netzwerken, Fachforen und Universitätsjobbörsen sein.",[],{},{"nodeType":259,"data":12627,"content":12628},{},[12629],{"nodeType":258,"value":8044,"marks":12630,"data":12631},[],{},{"metadata":12633,"sys":12636,"fields":12645},{"tags":12634,"concepts":12635},[],[],{"space":12637,"id":12639,"type":69,"createdAt":12640,"updatedAt":12640,"environment":12641,"publishedVersion":1162,"revision":48,"contentType":12643,"locale":24},{"sys":12638},{"type":11,"linkType":12,"id":13},"115WKkwWBLCREOsjAgAqVJ","2024-06-03T13:28:32.918Z",{"sys":12642},{"id":20,"type":11,"linkType":21},{"sys":12644},{"type":11,"linkType":78,"id":12120},{"name":12646,"title":12646,"content":12647},"Fortlaufende Überprüfung und Anpassung",{"nodeType":260,"data":12648,"content":12649},{},[12650,12683],{"nodeType":11959,"data":12651,"content":12652},{},[12653,12668],{"nodeType":11963,"data":12654,"content":12655},{},[12656],{"nodeType":259,"data":12657,"content":12658},{},[12659,12664],{"nodeType":258,"value":12660,"marks":12661,"data":12663},"Feedbackschleifen etablieren: ",[12662],{"type":11887},{},{"nodeType":258,"value":12665,"marks":12666,"data":12667},"Implementieren Sie Mechanismen, um regelmäßig Feedback von Bewerbern und neuen Mitarbeitern zu sammeln. Wie effektiv fühlten sie sich angesprochen? Gab es Missverständnisse bezüglich der Rolle oder des Unternehmens.",[],{},{"nodeType":11963,"data":12669,"content":12670},{},[12671],{"nodeType":259,"data":12672,"content":12673},{},[12674,12679],{"nodeType":258,"value":12675,"marks":12676,"data":12678},"Datenanalyse: ",[12677],{"type":11887},{},{"nodeType":258,"value":12680,"marks":12681,"data":12682},"Nutzen Sie Analytics, um die Effektivität Ihrer Zielgruppenansprache zu messen. Welche Stellenanzeigen performen am besten? Über welche Kanäle erreichen Sie die meisten qualifizierten Bewerber.",[],{},{"nodeType":259,"data":12684,"content":12685},{},[12686],{"nodeType":258,"value":27,"marks":12687,"data":12688},[],{},{"metadata":12690,"sys":12693,"fields":12703},{"tags":12691,"concepts":12692},[],[],{"space":12694,"id":12696,"type":69,"createdAt":12697,"updatedAt":12698,"environment":12699,"publishedVersion":1162,"revision":95,"contentType":12701,"locale":24},{"sys":12695},{"type":11,"linkType":12,"id":13},"6luUQU9JTVpJ2JbOYEhzwn","2024-06-03T13:24:21.454Z","2024-06-04T07:07:46.824Z",{"sys":12700},{"id":20,"type":11,"linkType":21},{"sys":12702},{"type":11,"linkType":78,"id":11870},{"name":12704,"text":12705},"Aktuelles > Mitarbeiter gewinnen > Text 3 Ende",{"nodeType":260,"data":12706,"content":12707},{},[12708,12715,12723,12739],{"nodeType":259,"data":12709,"content":12710},{},[12711],{"nodeType":258,"value":12712,"marks":12713,"data":12714},"Abschließend sollten Sie laufend identifizieren, wer Ihre idealen Kandidaten sind. Überlegen Sie, welche Fähigkeiten, Erfahrungen und kulturellen Werte sie mitbringen sollten. Dies hilft Ihnen, Ihre Rekrutierungsbemühungen zielgerichtet zu planen.",[],{},{"nodeType":259,"data":12716,"content":12717},{},[12718],{"nodeType":258,"value":12719,"marks":12720,"data":12722},"Pro-Tipp: Zielgruppenanalyse Talent Recruiting",[12721],{"type":11887},{},{"nodeType":259,"data":12724,"content":12725},{},[12726,12730,12735],{"nodeType":258,"value":12727,"marks":12728,"data":12729},"Fokussieren Sie Ihre Personalmarketingstrategie präzise auf die richtige Zielgruppe, indem Sie über die traditionellen Kandidatenpools hinausdenken. Erforschen Sie die Lebenswelten potenzieller Mitarbeitender detailliert, um auch diejenigen zu erreichen, die nicht aktiv auf Jobsuche sind. 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",[],{},{"nodeType":258,"value":13387,"marks":13388,"data":13390},"Fahrradleasing erweist sich als attraktiver, kostenneutraler Benefit,",[13389],{"type":11887},{},{"nodeType":258,"value":13392,"marks":13393,"data":13394}," der zahlreiche Vorteile bietet: steuerliche Vorteile durch Gehaltsumwandlung, Unterstützung der körperlichen Fitness, Förderung der Mitarbeiterzufriedenheit sowie Produktivität, schnelle Mobilität ohne Staus, keine Parkplatzsuche und die Steigerung der Arbeitgeberattraktivität durch Engagement für Nachhaltigkeit. ",[],{},{"nodeType":259,"data":13396,"content":13397},{},[13398,13402,13412,13416,13421,13430,13434,13443],{"nodeType":258,"value":13399,"marks":13400,"data":13401},"Mit ",[],{},{"nodeType":4134,"data":13403,"content":13405},{"uri":13404},"https:\u002F\u002Fwww.semrush.com\u002F",[13406],{"nodeType":258,"value":13407,"marks":13408,"data":13411},"steigenden Suchanfragen",[13409],{"type":13410},"underline",{},{"nodeType":258,"value":13413,"marks":13414,"data":13415}," nach Dienstfahrrädern zeichnet sich Bike-Leasing als einer der beliebteste Benefit ab. 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",[13419],{"type":11887},{},{"nodeType":4134,"data":13422,"content":13424},{"uri":13423},"https:\u002F\u002Fwww.businessbike.de\u002Fde\u002Fdienstrad-leasing\u002Fdienstrad-leasing-mit-businessbike\u002F",[13425],{"nodeType":258,"value":13426,"marks":13427,"data":13429},"Das Dienstrad-Leasing mit BusinessBike",[13428],{"type":13410},{},{"nodeType":258,"value":13431,"marks":13432,"data":13433}," erleichtert den Prozess durch umfassende Services ohne Zusatzkosten für",[],{},{"nodeType":4134,"data":13435,"content":13437},{"uri":13436},"https:\u002F\u002Fwww.businessbike.de\u002Fde\u002Farbeitgeber\u002F",[13438],{"nodeType":258,"value":13439,"marks":13440,"data":13442}," Arbeitgeber",[13441],{"type":13410},{},{"nodeType":258,"value":13444,"marks":13445,"data":13446},". ",[],{},{"metadata":13448,"sys":13451,"fields":13461},{"tags":13449,"concepts":13450},[],[],{"space":13452,"id":13454,"type":69,"createdAt":13455,"updatedAt":13456,"environment":13457,"publishedVersion":2644,"revision":133,"contentType":13459,"locale":24},{"sys":13453},{"type":11,"linkType":12,"id":13},"4GsPO8FQeeT81byCJTH8bx","2024-06-03T12:16:18.770Z","2024-06-04T07:11:28.327Z",{"sys":13458},{"id":20,"type":11,"linkType":21},{"sys":13460},{"type":11,"linkType":78,"id":11870},{"name":13462,"text":13463},"Aktuelles > Mitarbeiter gewinnen > Text 6",{"nodeType":260,"data":13464,"content":13465},{},[13466,13473,13481,13488,13521,13528,13561,13568,13576,13588,13621,13628,13636,13643,13676,13682,13690,13697,13730,13738,13758],{"nodeType":259,"data":13467,"content":13468},{},[13469],{"nodeType":258,"value":13470,"marks":13471,"data":13472},"Um die effektivsten Talente für Ihr Unternehmen zu gewinnen, ist es entscheidend, die richtigen Rekrutierungskanäle zu identifizieren und zu nutzen. Die Auswahl der Kanäle sollte auf Ihrer Zielgruppenanalyse basieren, um sicherzustellen, dass Ihre Botschaften die gewünschte Zielgruppe erreichen. ",[],{},{"nodeType":259,"data":13474,"content":13475},{},[13476],{"nodeType":258,"value":13477,"marks":13478,"data":13480},"Digitale Plattformen: ",[13479],{"type":11887},{},{"nodeType":259,"data":13482,"content":13483},{},[13484],{"nodeType":258,"value":13485,"marks":13486,"data":13487},"Ihre Karriereseite ist oft der erste Anlaufpunkt für potenzielle Kandidaten, um mehr über Ihr Unternehmen zu erfahren. Eine gut gestaltete Karriereseite sollte:",[],{},{"nodeType":12160,"data":13489,"content":13490},{},[13491,13501,13511],{"nodeType":11963,"data":13492,"content":13493},{},[13494],{"nodeType":259,"data":13495,"content":13496},{},[13497],{"nodeType":258,"value":13498,"marks":13499,"data":13500},"Eine klare und ansprechende Darstellung Ihrer Arbeitgebermarke bieten.",[],{},{"nodeType":11963,"data":13502,"content":13503},{},[13504],{"nodeType":259,"data":13505,"content":13506},{},[13507],{"nodeType":258,"value":13508,"marks":13509,"data":13510},"Einblicke in die Unternehmenskultur und Mitarbeitererfahrungen geben.",[],{},{"nodeType":11963,"data":13512,"content":13513},{},[13514],{"nodeType":259,"data":13515,"content":13516},{},[13517],{"nodeType":258,"value":13518,"marks":13519,"data":13520},"Den Bewerbungsprozess einfach und unkompliziert gestalten.",[],{},{"nodeType":259,"data":13522,"content":13523},{},[13524],{"nodeType":258,"value":13525,"marks":13526,"data":13527},"Plattformen wie LinkedIn, Indeed und Xing sind wertvolle Ressourcen für die Rekrutierung. Um diese effektiv zu nutzen, sollten Sie:",[],{},{"nodeType":12160,"data":13529,"content":13530},{},[13531,13541,13551],{"nodeType":11963,"data":13532,"content":13533},{},[13534],{"nodeType":259,"data":13535,"content":13536},{},[13537],{"nodeType":258,"value":13538,"marks":13539,"data":13540},"Stellenanzeigen mit klaren, präzisen Jobbeschreibungen und Anforderungen erstellen.",[],{},{"nodeType":11963,"data":13542,"content":13543},{},[13544],{"nodeType":259,"data":13545,"content":13546},{},[13547],{"nodeType":258,"value":13548,"marks":13549,"data":13550},"Aktiv nach potenziellen Kandidaten suchen und sie direkt ansprechen (Active Sourcing).",[],{},{"nodeType":11963,"data":13552,"content":13553},{},[13554],{"nodeType":259,"data":13555,"content":13556},{},[13557],{"nodeType":258,"value":13558,"marks":13559,"data":13560},"Ihr Unternehmensprofil pflegen und regelmäßig mit relevanten Inhalten aktualisieren.",[],{},{"nodeType":259,"data":13562,"content":13563},{},[13564],{"nodeType":258,"value":27,"marks":13565,"data":13567},[13566],{"type":11887},{},{"nodeType":259,"data":13569,"content":13570},{},[13571],{"nodeType":258,"value":13572,"marks":13573,"data":13575},"Traditionelle und innovative Ansätze",[13574],{"type":11887},{},{"nodeType":259,"data":13577,"content":13578},{},[13579,13584],{"nodeType":258,"value":13580,"marks":13581,"data":13583},"Mitarbeiterempfehlungsprogramme: ",[13582],{"type":11887},{},{"nodeType":258,"value":13585,"marks":13586,"data":13587},"Empfehlungen von Ihren aktuellen Mitarbeitern können eine der effektivsten Methoden sein, um neue Talente zu gewinnen. Um ein erfolgreiches Programm zu etablieren, sollten Sie:",[],{},{"nodeType":11959,"data":13589,"content":13590},{},[13591,13601,13611],{"nodeType":11963,"data":13592,"content":13593},{},[13594],{"nodeType":259,"data":13595,"content":13596},{},[13597],{"nodeType":258,"value":13598,"marks":13599,"data":13600},"Anreize für erfolgreiche Empfehlungen bieten, z.B. Prämien oder Boni.",[],{},{"nodeType":11963,"data":13602,"content":13603},{},[13604],{"nodeType":259,"data":13605,"content":13606},{},[13607],{"nodeType":258,"value":13608,"marks":13609,"data":13610},"Den Prozess für Mitarbeiter vereinfachen, Empfehlungen einzureichen.",[],{},{"nodeType":11963,"data":13612,"content":13613},{},[13614],{"nodeType":259,"data":13615,"content":13616},{},[13617],{"nodeType":258,"value":13618,"marks":13619,"data":13620},"Regelmäßig die Vorteile und Erfolge des Programms kommunizieren.",[],{},{"nodeType":259,"data":13622,"content":13623},{},[13624],{"nodeType":258,"value":27,"marks":13625,"data":13627},[13626],{"type":11887},{},{"nodeType":259,"data":13629,"content":13630},{},[13631],{"nodeType":258,"value":13632,"marks":13633,"data":13635},"Networking-Events und Messen: ",[13634],{"type":11887},{},{"nodeType":259,"data":13637,"content":13638},{},[13639],{"nodeType":258,"value":13640,"marks":13641,"data":13642},"Direkter Kontakt zu potenziellen Kandidaten auf Branchenveranstaltungen, Karrieremessen oder Networking-Events kann sehr wertvoll sein. Um das Beste aus diesen Gelegenheiten zu machen, sollten Sie:",[],{},{"nodeType":11959,"data":13644,"content":13645},{},[13646,13656,13666],{"nodeType":11963,"data":13647,"content":13648},{},[13649],{"nodeType":259,"data":13650,"content":13651},{},[13652],{"nodeType":258,"value":13653,"marks":13654,"data":13655},"Gebrandete Materialien und Informationen über offene Stellen mitbringen.",[],{},{"nodeType":11963,"data":13657,"content":13658},{},[13659],{"nodeType":259,"data":13660,"content":13661},{},[13662],{"nodeType":258,"value":13663,"marks":13664,"data":13665},"Ein Team von Mitarbeitern entsenden, die leidenschaftlich über ihre Arbeit und das Unternehmen sprechen können.",[],{},{"nodeType":11963,"data":13667,"content":13668},{},[13669],{"nodeType":259,"data":13670,"content":13671},{},[13672],{"nodeType":258,"value":13673,"marks":13674,"data":13675},"Follow-up-Kommunikation mit interessierten Kandidaten pflegen, um Beziehungen aufzubauen.",[],{},{"nodeType":259,"data":13677,"content":13678},{},[13679],{"nodeType":258,"value":27,"marks":13680,"data":13681},[],{},{"nodeType":259,"data":13683,"content":13684},{},[13685],{"nodeType":258,"value":13686,"marks":13687,"data":13689},"Einsatz von Social Media",[13688],{"type":11887},{},{"nodeType":259,"data":13691,"content":13692},{},[13693],{"nodeType":258,"value":13694,"marks":13695,"data":13696},"Social Media bietet eine Plattform, um Ihre Arbeitgebermarke authentisch zu präsentieren und direkt mit potenziellen Bewerbern zu interagieren. Um Social Media effektiv für Rekrutierungszwecke zu nutzen, sollten Sie:",[],{},{"nodeType":11959,"data":13698,"content":13699},{},[13700,13710,13720],{"nodeType":11963,"data":13701,"content":13702},{},[13703],{"nodeType":259,"data":13704,"content":13705},{},[13706],{"nodeType":258,"value":13707,"marks":13708,"data":13709},"Regelmäßig Beiträge teilen, die Einblicke in die Arbeitskultur und Mitarbeitergeschichten bieten.",[],{},{"nodeType":11963,"data":13711,"content":13712},{},[13713],{"nodeType":259,"data":13714,"content":13715},{},[13716],{"nodeType":258,"value":13717,"marks":13718,"data":13719},"Interaktive Formate wie Live-Videos oder Q&A-Sessions nutzen, um Fragen von Interessenten zu beantworten.",[],{},{"nodeType":11963,"data":13721,"content":13722},{},[13723],{"nodeType":259,"data":13724,"content":13725},{},[13726],{"nodeType":258,"value":13727,"marks":13728,"data":13729},"Stellenanzeigen auf Social-Media-Kanälen bewerben, um ihre Reichweite zu erhöhen.\n",[],{},{"nodeType":259,"data":13731,"content":13732},{},[13733],{"nodeType":258,"value":13734,"marks":13735,"data":13737},"Pro-Tipp: Kommunikation bei der Mitarbeiter-Gewinnung",[13736],{"type":11887},{},{"nodeType":259,"data":13739,"content":13740},{},[13741,13745,13754],{"nodeType":258,"value":13742,"marks":13743,"data":13744},"Eine ",[],{},{"nodeType":4134,"data":13746,"content":13748},{"uri":13747},"https:\u002F\u002Fde.statista.com\u002Fstatistik\u002Fdaten\u002Fstudie\u002F682313\u002Fumfrage\u002Fumfrage-unter-fuehrungskraeften-zur-nutzung-verschiedener-rekrutierungskanaele\u002F",[13749],{"nodeType":258,"value":13750,"marks":13751,"data":13753},"Studie von Statista",[13752],{"type":13410},{},{"nodeType":258,"value":13755,"marks":13756,"data":13757}," zeigt, dass 74% der Arbeitgeber primär Jobportale im Internet zur Talentakquise verwenden, während 66% auf firmeneigene Kanäle und nur 55% auf ihre Social-Media-Präsenzen zurückgreifen. 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Sie hängt von verschiedenen Faktoren ab, darunter Fähigkeiten, Wertvorstellungen und Interessen der Mitarbeiter. Diese müssen im Einklang mit den Anforderungen und Angeboten des Unternehmens stehen, um langfristige Zufriedenheit zu gewährleisten. Die zentrale Frage lautet: Wie gut verstehe ich meine Mitarbeiter?\n",[],{},{"metadata":15089,"sys":15092,"fields":15101},{"tags":15090,"concepts":15091},[],[],{"space":15093,"id":15095,"type":69,"createdAt":15096,"updatedAt":15096,"environment":15097,"publishedVersion":133,"revision":48,"contentType":15099,"locale":24},{"sys":15094},{"type":11,"linkType":12,"id":13},"7mbSPR9BafkyVEo5PSjZ9b","2024-06-13T09:36:44.329Z",{"sys":15098},{"id":20,"type":11,"linkType":21},{"sys":15100},{"type":11,"linkType":78,"id":11916},{"name":15102,"headline":15103,"lfct_section":311},"Aktuelles > Mitarbeiterbindung > Headline 3","Welche Bedürfnisse entstehen während der New Employee Journey?",{"metadata":15105,"sys":15108,"fields":15118},{"tags":15106,"concepts":15107},[],[],{"space":15109,"id":15111,"type":69,"createdAt":15112,"updatedAt":15113,"environment":15114,"publishedVersion":1162,"revision":95,"contentType":15116,"locale":24},{"sys":15110},{"type":11,"linkType":12,"id":13},"1DJqvflnhm9EJgmEoKf4hT","2024-06-13T09:37:13.788Z","2024-06-13T10:26:37.078Z",{"sys":15115},{"id":20,"type":11,"linkType":21},{"sys":15117},{"type":11,"linkType":78,"id":11870},{"name":15119,"text":15120},"Aktuelles > Mitarbeiterbindung > Text 3",{"nodeType":260,"data":15121,"content":15122},{},[15123,15130,15178],{"nodeType":259,"data":15124,"content":15125},{},[15126],{"nodeType":258,"value":15127,"marks":15128,"data":15129},"Um seine Mitarbeitenden besser zu verstehen, ist es sinnvoll, sich mit Bedürfnistheorien wie der Employee Journey zu beschäftigen. Nach Jobantritt entstehen nämlich neue Bedürfnisse, die erfüllt werden müssen, wie der Wunsch nach Sicherheit, sozialem Anschluss und persönlicher Entwicklung.",[],{},{"nodeType":11959,"data":15131,"content":15132},{},[15133,15148,15163],{"nodeType":11963,"data":15134,"content":15135},{},[15136],{"nodeType":259,"data":15137,"content":15138},{},[15139,15144],{"nodeType":258,"value":15140,"marks":15141,"data":15143},"Wohlfühlen nach dem Einstieg: ",[15142],{"type":11887},{},{"nodeType":258,"value":15145,"marks":15146,"data":15147},"Direkt nach dem Jobantritt ist es normal, dass sich Mitarbeitende unsicher fühlen. In dieser Anfangsphase hilft eine herzliche Begrüßung und ein gut durchdachtes Onboarding-Programm, das Sicherheitsgefühl zu stärken. ",[],{},{"nodeType":11963,"data":15149,"content":15150},{},[15151],{"nodeType":259,"data":15152,"content":15153},{},[15154,15159],{"nodeType":258,"value":15155,"marks":15156,"data":15158},"Anerkennung während der Probezeit:",[15157],{"type":11887},{},{"nodeType":258,"value":15160,"marks":15161,"data":15162}," Während der Probezeit sollte das Motto „Ernstnehmen“ sein. Hier ist es besonders wichtig, bewusst zuzuhören und hinzusehen. Neue Mitarbeitende bringen den Wunsch mit, sich nützlich und produktiv einzubringen. Ein positives Arbeitsklima, das ihre Fähigkeiten unterstützt und wertschätzt, ist in dieser Phase besonders förderlich, um ihr volles Potenzial zu entfalten. ",[],{},{"nodeType":11963,"data":15164,"content":15165},{},[15166],{"nodeType":259,"data":15167,"content":15168},{},[15169,15174],{"nodeType":258,"value":15170,"marks":15171,"data":15173},"Entwicklung nach der Probezeit:",[15172],{"type":11887},{},{"nodeType":258,"value":15175,"marks":15176,"data":15177}," Nach Ablauf der Probezeit liegt der Fokus auf langfristige Entwicklungsmöglichkeiten, Wachstumschancen und Zukunftsaussichten. Fühlt sich ein Mitarbeitender nicht gesehen, könnte dies ein Grund zur Selbstkündigung sein, was ein großes Versäumnis darstellt, da bereits viel in die Person investiert wurde.",[],{},{"nodeType":259,"data":15179,"content":15180},{},[15181,15184,15192],{"nodeType":258,"value":27,"marks":15182,"data":15183},[],{},{"nodeType":4134,"data":15185,"content":15187},{"uri":15186},"https:\u002F\u002Fjoineer.com\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fjoineer_whitepaper_broschuere.pdf",[15188],{"nodeType":258,"value":14346,"marks":15189,"data":15191},[15190],{"type":13410},{},{"nodeType":258,"value":27,"marks":15193,"data":15194},[],{},{"metadata":15196,"sys":15199,"fields":15208},{"tags":15197,"concepts":15198},[],[],{"space":15200,"id":15202,"type":69,"createdAt":15203,"updatedAt":15203,"environment":15204,"publishedVersion":23,"revision":48,"contentType":15206,"locale":24},{"sys":15201},{"type":11,"linkType":12,"id":13},"5BPTd9VV8jIOhL0I6i7QIK","2024-06-13T10:17:49.277Z",{"sys":15205},{"id":20,"type":11,"linkType":21},{"sys":15207},{"type":11,"linkType":78,"id":12759},{"name":15209,"image":15210},"Bild Rennrad",{"metadata":15211,"sys":15214,"fields":15223},{"tags":15212,"concepts":15213},[],[],{"space":15215,"id":15217,"type":69,"createdAt":15218,"updatedAt":15218,"environment":15219,"publishedVersion":133,"revision":48,"contentType":15221,"locale":24},{"sys":15216},{"type":11,"linkType":12,"id":13},"5Eo2lzzDlNTTyBIMAYlx5S","2024-06-13T10:17:45.594Z",{"sys":15220},{"id":20,"type":11,"linkType":21},{"sys":15222},{"type":11,"linkType":78,"id":8277},{"name":15224,"alt":15224,"image_mobile":15225,"lazy":311},"Bild Rennrad blauer Hintergrund",{"metadata":15226,"sys":15229,"fields":15236},{"tags":15227,"concepts":15228},[],[],{"space":15230,"id":15232,"type":15,"createdAt":15233,"updatedAt":15233,"environment":15234,"publishedVersion":133,"revision":48,"locale":24},{"sys":15231},{"type":11,"linkType":12,"id":13},"1tpWhG6sILiuOdyjtTagsm","2024-06-13T10:17:42.162Z",{"sys":15235},{"id":20,"type":11,"linkType":21},{"title":15224,"description":27,"file":15237},{"url":15238,"details":15239,"fileName":15242,"contentType":1411},"\u002F\u002Fimages.ctfassets.net\u002Ffocmz63cn6j9\u002F1tpWhG6sILiuOdyjtTagsm\u002F305511b41929ec0df13a39e0a7e0e877\u002F220314_BusinessBike_01_PARCFORUM_01462_150dpi_sRGB.jpg",{"size":15240,"image":15241},15100854,{"width":1969,"height":1970},"220314_BusinessBike_01_PARCFORUM_01462_150dpi_sRGB.jpg",{"metadata":15244,"sys":15247,"fields":15256},{"tags":15245,"concepts":15246},[],[],{"space":15248,"id":15250,"type":69,"createdAt":15251,"updatedAt":15251,"environment":15252,"publishedVersion":23,"revision":48,"contentType":15254,"locale":24},{"sys":15249},{"type":11,"linkType":12,"id":13},"66Kc2xxVBgF14ulKeAgjeH","2024-06-13T09:37:46.686Z",{"sys":15253},{"id":20,"type":11,"linkType":21},{"sys":15255},{"type":11,"linkType":78,"id":11916},{"name":15257,"headline":15258,"lfct_section":311},"Aktuelles > Mitarbeiterbindung > Headline 4","Formen der Mitarbeiterbindung",{"metadata":15260,"sys":15263,"fields":15272},{"tags":15261,"concepts":15262},[],[],{"space":15264,"id":15266,"type":69,"createdAt":15267,"updatedAt":15267,"environment":15268,"publishedVersion":23,"revision":48,"contentType":15270,"locale":24},{"sys":15265},{"type":11,"linkType":12,"id":13},"3aJGzTsAMnZF7PBCSk3lVD","2024-06-13T09:38:16.865Z",{"sys":15269},{"id":20,"type":11,"linkType":21},{"sys":15271},{"type":11,"linkType":78,"id":11870},{"name":15273,"text":15274},"Aktuelles > Mitarbeiterbindung > Text 4",{"nodeType":260,"data":15275,"content":15276},{},[15277],{"nodeType":259,"data":15278,"content":15279},{},[15280,15284,15289],{"nodeType":258,"value":15281,"marks":15282,"data":15283},"Während die Gründe für die Fluktuation von Mitarbeitern beleuchtet werden müssen, ist es ebenso wichtig, die verschiedenen Gründe für das Bleiben von Mitarbeitern zu verstehen, denn diese müssen nicht immer identisch sein. Die ",[],{},{"nodeType":258,"value":15285,"marks":15286,"data":15288},"Mitarbeiterbindung aus Perspektive der Mitarbeitenden",[15287],{"type":11887},{},{"nodeType":258,"value":15290,"marks":15291,"data":15292}," lässt sich in verschiedene Arten unterteilen, die jeweils unterschiedliche Aspekte der Beziehung zwischen Mitarbeitenden und Unternehmen betonen:",[],{},{"metadata":15294,"sys":15297,"fields":15306},{"tags":15295,"concepts":15296},[],[],{"space":15298,"id":15300,"type":69,"createdAt":15301,"updatedAt":15301,"environment":15302,"publishedVersion":1237,"revision":48,"contentType":15304,"locale":24},{"sys":15299},{"type":11,"linkType":12,"id":13},"1uv92Sb4WLHc7brJ1YbI7W","2024-06-13T09:42:58.033Z",{"sys":15303},{"id":20,"type":11,"linkType":21},{"sys":15305},{"type":11,"linkType":78,"id":12102},{"name":15307,"expandables":15308},"Aktuelles > Mitarbeiterbindung > Text 4 Expandable",[15309,15345,15417,15444],{"metadata":15310,"sys":15313,"fields":15323},{"tags":15311,"concepts":15312},[],[],{"space":15314,"id":15316,"type":69,"createdAt":15317,"updatedAt":15318,"environment":15319,"publishedVersion":1237,"revision":95,"contentType":15321,"locale":24},{"sys":15315},{"type":11,"linkType":12,"id":13},"6M4m8APnzTcG3XqDePKBBO","2024-06-13T09:38:51.218Z","2024-06-13T10:09:41.054Z",{"sys":15320},{"id":20,"type":11,"linkType":21},{"sys":15322},{"type":11,"linkType":78,"id":12120},{"name":15324,"title":15325,"content":15326},"Aktuelles > Mitarbeiterbindung > Text 4 Expandable 1","Materielle Bindung",{"data":15327,"content":15328,"nodeType":260},{},[15329],{"data":15330,"content":15331,"nodeType":259},{},[15332,15336,15341],{"data":15333,"marks":15334,"value":15335,"nodeType":258},{},[],"Diese Art basiert auf den ",{"data":15337,"marks":15338,"value":15340,"nodeType":258},{},[15339],{"type":11887},"materiellen und finanziellen Anreizen",{"data":15342,"marks":15343,"value":15344,"nodeType":258},{},[],", die ein Unternehmen bietet. Dazu gehören Gehalt, Boni, Sozialleistungen und Arbeitsplatzsicherheit. Materielle Bindung entsteht, wenn Mitarbeitende das Gefühl haben, dass sie im Unternehmen finanziell gut aufgehoben sind.",{"metadata":15346,"sys":15349,"fields":15359},{"tags":15347,"concepts":15348},[],[],{"space":15350,"id":15352,"type":69,"createdAt":15353,"updatedAt":15354,"environment":15355,"publishedVersion":516,"revision":23,"contentType":15357,"locale":24},{"sys":15351},{"type":11,"linkType":12,"id":13},"oQihMxW6qippo3S2FRmVw","2024-06-13T09:40:16.197Z","2024-06-13T10:10:05.428Z",{"sys":15356},{"id":20,"type":11,"linkType":21},{"sys":15358},{"type":11,"linkType":78,"id":12120},{"name":15360,"title":15361,"content":15362},"Aktuelles > Mitarbeiterbindung > Text 4 Expandable 2","Werte-basierte Bindung",{"nodeType":260,"data":15363,"content":15364},{},[15365,15393],{"nodeType":259,"data":15366,"content":15367},{},[15368,15372,15377,15381,15389],{"nodeType":258,"value":15369,"marks":15370,"data":15371},"Diese Bindung entsteht durch soziale und kulturelle Übereinstimmungen zwischen den Mitarbeitenden und dem Unternehmen. Hier spielen die Unternehmenswerte, die ",[],{},{"nodeType":258,"value":15373,"marks":15374,"data":15376},"Unternehmenskultur ",[15375],{"type":11887},{},{"nodeType":258,"value":15378,"marks":15379,"data":15380},"und die Identifikation mit dem Unternehmen eine zentrale Rolle. Mitarbeitende fühlen sich dem Unternehmen verpflichtet und loyal, weil sie sich mit dessen Zielen und diesen Werten identifizieren. Werte wie Integrität, Innovation, Teamarbeit, soziale Verantwortung und ",[],{},{"nodeType":4134,"data":15382,"content":15384},{"uri":15383},"https:\u002F\u002Fwww.businessbike.de\u002Fde\u002Faktuelles\u002Fumfassendes-nachhaltigkeitskonzept\u002F",[15385],{"nodeType":258,"value":15386,"marks":15387,"data":15388},"Nachhaltigkeit",[],{},{"nodeType":258,"value":15390,"marks":15391,"data":15392}," sind dabei besonders wichtig.",[],{},{"nodeType":259,"data":15394,"content":15395},{},[15396,15401,15405,15413],{"nodeType":258,"value":15397,"marks":15398,"data":15400},"Pro-Tipp: ",[15399],{"type":11887},{},{"nodeType":258,"value":15402,"marks":15403,"data":15404},"Laut der Studie ",[],{},{"nodeType":4134,"data":15406,"content":15408},{"uri":15407},"https:\u002F\u002Fwww.bertelsmann-stiftung.de\u002Fde\u002Fpublikationen\u002Fpublikation\u002Fdid\u002Fnachhaltigkeit-aus-sicht-der-arbeitnehmerinnen",[15409],{"nodeType":258,"value":15410,"marks":15411,"data":15412},"Nachhaltigkeit aus Sicht der Arbeitnehmer:innen",[],{},{"nodeType":258,"value":15414,"marks":15415,"data":15416}," von Ipsos und der Bertelsmann Stiftung zeigt, dass Unternehmen Nachhaltigkeit oft unzureichend kommunizieren. 49% der Mitarbeiter sehen Nachhaltigkeit und 31% Klimaschutz als wichtig an. Um die Mitarbeiterbindung zu stärken, sollten Arbeitgeber Nachhaltigkeit klar definieren, transparent kommunizieren, konkrete Angebote machen und Mitarbeitende aktiv in Nachhaltigkeitsstrategien einbinden.",[],{},{"metadata":15418,"sys":15421,"fields":15431},{"tags":15419,"concepts":15420},[],[],{"space":15422,"id":15424,"type":69,"createdAt":15425,"updatedAt":15426,"environment":15427,"publishedVersion":1237,"revision":95,"contentType":15429,"locale":24},{"sys":15423},{"type":11,"linkType":12,"id":13},"7VzZUaTfW0GeosMOHDomi","2024-06-13T09:40:42.353Z","2024-06-13T10:10:17.991Z",{"sys":15428},{"id":20,"type":11,"linkType":21},{"sys":15430},{"type":11,"linkType":78,"id":12120},{"name":15432,"title":15433,"content":15434},"Aktuelles > Mitarbeiterbindung > Text 4 Expandable 3","Pragmatische Bindung",{"data":15435,"content":15436,"nodeType":260},{},[15437],{"data":15438,"content":15439,"nodeType":259},{},[15440],{"data":15441,"marks":15442,"value":15443,"nodeType":258},{},[],"Pragmatische Bindung entsteht, wenn Mitarbeitende den Eindruck haben, dass die Kosten oder der Aufwand eines Unternehmenswechsels zu hoch sind. Dies kann durch spezielle Fähigkeiten, die schwer übertragbar sind, oder durch persönliche Umstände, die einen Wechsel erschweren, bedingt sein.",{"metadata":15445,"sys":15448,"fields":15458},{"tags":15446,"concepts":15447},[],[],{"space":15449,"id":15451,"type":69,"createdAt":15452,"updatedAt":15453,"environment":15454,"publishedVersion":1237,"revision":95,"contentType":15456,"locale":24},{"sys":15450},{"type":11,"linkType":12,"id":13},"5WZDK5LYXHZC3drw2BU4Qm","2024-06-13T09:41:12.349Z","2024-06-13T10:10:24.465Z",{"sys":15455},{"id":20,"type":11,"linkType":21},{"sys":15457},{"type":11,"linkType":78,"id":12120},{"name":15459,"title":15460,"content":15461},"Aktuelles > Mitarbeiterbindung > Text 4 Expandable 4","Emotionale Bindung",{"data":15462,"content":15463,"nodeType":260},{},[15464,15471],{"data":15465,"content":15466,"nodeType":259},{},[15467],{"data":15468,"marks":15469,"value":15470,"nodeType":258},{},[],"Mitarbeitende, die emotional gebunden sind, haben eine starke emotionale Verbindung zu ihrem Unternehmen. Sie schätzen das Arbeitsklima, die Zusammenarbeit im Team und fühlen sich persönlich wertgeschätzt. Emotionale Bindung fördert die Motivation und Zufriedenheit am Arbeitsplatz.",{"data":15472,"content":15473,"nodeType":259},{},[15474,15479,15483,15488,15492,15497],{"data":15475,"marks":15476,"value":15478,"nodeType":258},{},[15477],{"type":11887},"Pro-Tipp: ",{"data":15480,"marks":15481,"value":15482,"nodeType":258},{},[],"Vom Employer Branding zur emotionalen Stärkung: Employer Branding umfasst Maßnahmen, mit denen sich ein Unternehmen als attraktiver Arbeitgeber positioniert, indem es Unternehmenswerte, Kultur und Benefits kommuniziert. ",{"data":15484,"marks":15485,"value":15487,"nodeType":258},{},[15486],{"type":11887},"Es stärkt das Image des Unternehmens",{"data":15489,"marks":15490,"value":15491,"nodeType":258},{},[],", verbessert die Mitarbeiterzufriedenheit und unterstützt die Rekrutierung sowie langfristige Bindung von Talenten. Durch die Vermittlung einer positiven und authentischen Unternehmensidentität schafft Employer Branding ",{"data":15493,"marks":15494,"value":15496,"nodeType":258},{},[15495],{"type":11887},"Vertrauen und Zugehörigkeitsgefühl",{"data":15498,"marks":15499,"value":15500,"nodeType":258},{},[],". Mitarbeitende, die sich mit den Unternehmenszielen identifizieren, fühlen sich wertgeschätzt und motiviert, was die emotionale Bindung und Loyalität zum Unternehmen erhöht.",{"metadata":15502,"sys":15505,"fields":15514},{"tags":15503,"concepts":15504},[],[],{"space":15506,"id":15508,"type":69,"createdAt":15509,"updatedAt":15509,"environment":15510,"publishedVersion":23,"revision":48,"contentType":15512,"locale":24},{"sys":15507},{"type":11,"linkType":12,"id":13},"2LADYOn2whKu6oKQ68A9Ik","2024-06-13T09:43:32.114Z",{"sys":15511},{"id":20,"type":11,"linkType":21},{"sys":15513},{"type":11,"linkType":78,"id":11916},{"name":15515,"headline":15516,"lfct_section":311},"Aktuelles > Mitarbeiterbindung > Headline 5","Effektive Maßnahmen zur Mitarbeiterbindung",{"metadata":15518,"sys":15521,"fields":15530},{"tags":15519,"concepts":15520},[],[],{"space":15522,"id":15524,"type":69,"createdAt":15525,"updatedAt":15525,"environment":15526,"publishedVersion":23,"revision":48,"contentType":15528,"locale":24},{"sys":15523},{"type":11,"linkType":12,"id":13},"5YZJubhWVJcpV5vkUovg79","2024-06-13T09:43:57.620Z",{"sys":15527},{"id":20,"type":11,"linkType":21},{"sys":15529},{"type":11,"linkType":78,"id":11870},{"name":15531,"text":15532},"Aktuelles > Mitarbeiterbindung > Text 5",{"nodeType":260,"data":15533,"content":15534},{},[15535],{"nodeType":259,"data":15536,"content":15537},{},[15538],{"nodeType":258,"value":15539,"marks":15540,"data":15541},"Eine erfolgreiche Mitarbeiterbindungsstrategie erfordert ein vielfältiges Maßnahmenpaket, das harmonisch ineinandergreift und Ihr Unternehmen als attraktiven Arbeitgeber positioniert. Hier sind 12 effektive Maßnahmen, die Sie nutzen können, um Ihre Strategie zur Mitarbeiterbindung erfolgreich zu gestalten und weiter auszubauen.",[],{},{"metadata":15543,"sys":15546,"fields":15555},{"tags":15544,"concepts":15545},[],[],{"space":15547,"id":15549,"type":69,"createdAt":15550,"updatedAt":15550,"environment":15551,"publishedVersion":1502,"revision":48,"contentType":15553,"locale":24},{"sys":15548},{"type":11,"linkType":12,"id":13},"3ao4s1xOmywNGQy6vXkiFL","2024-06-13T09:51:54.482Z",{"sys":15552},{"id":20,"type":11,"linkType":21},{"sys":15554},{"type":11,"linkType":78,"id":12102},{"name":15556,"expandables":15557},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable",[15558,15595,15632,15689,15726,15792,15829,15866,15903,15929,15955,15981],{"metadata":15559,"sys":15562,"fields":15571},{"tags":15560,"concepts":15561},[],[],{"space":15563,"id":15565,"type":69,"createdAt":15566,"updatedAt":15566,"environment":15567,"publishedVersion":133,"revision":48,"contentType":15569,"locale":24},{"sys":15564},{"type":11,"linkType":12,"id":13},"2skyTdAWWnK9WqGLmorV7a","2024-06-13T09:44:40.086Z",{"sys":15568},{"id":20,"type":11,"linkType":21},{"sys":15570},{"type":11,"linkType":78,"id":12120},{"name":15572,"title":15573,"content":15574},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 1","1. Arbeitsumfeld und -organisation",{"nodeType":260,"data":15575,"content":15576},{},[15577,15584],{"nodeType":259,"data":15578,"content":15579},{},[15580],{"nodeType":258,"value":15581,"marks":15582,"data":15583},"Ein angenehmes Arbeitsumfeld trägt maßgeblich zur Mitarbeiterzufriedenheit bei. Flexible Arbeitszeiten, Homeoffice-Möglichkeiten und eine gut ausgestattete Arbeitsumgebung sind zentrale Elemente. Dazu gehören auch zusätzliche Angebote wie kostenlose Getränke, Snacks und ergonomische Arbeitsplätze.",[],{},{"nodeType":259,"data":15585,"content":15586},{},[15587,15591],{"nodeType":258,"value":15478,"marks":15588,"data":15590},[15589],{"type":11887},{},{"nodeType":258,"value":15592,"marks":15593,"data":15594},"Schaffen Sie eine inspirierende Umgebung, in der Mitarbeitende genug Zeit und Raum haben, um über ihre Arbeit nachzudenken und Feedback zu geben.",[],{},{"metadata":15596,"sys":15599,"fields":15608},{"tags":15597,"concepts":15598},[],[],{"space":15600,"id":15602,"type":69,"createdAt":15603,"updatedAt":15603,"environment":15604,"publishedVersion":133,"revision":48,"contentType":15606,"locale":24},{"sys":15601},{"type":11,"linkType":12,"id":13},"EzNv66gUnbisxlsIQDjrK","2024-06-13T09:45:07.637Z",{"sys":15605},{"id":20,"type":11,"linkType":21},{"sys":15607},{"type":11,"linkType":78,"id":12120},{"name":15609,"title":15610,"content":15611},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 2","2. Entwicklungsmöglichkeiten",{"nodeType":260,"data":15612,"content":15613},{},[15614,15621],{"nodeType":259,"data":15615,"content":15616},{},[15617],{"nodeType":258,"value":15618,"marks":15619,"data":15620},"Fördern Sie die berufliche und persönliche Entwicklung Ihrer Mitarbeiter durch Weiterbildungen, regelmäßige Feedback-Gespräche und klare Aufstiegschancen. Transparente Karrierewege und ein festes Trainingsbudget für jeden Mitarbeiter tragen wesentlich zur langfristigen Bindung bei.",[],{},{"nodeType":259,"data":15622,"content":15623},{},[15624,15628],{"nodeType":258,"value":15478,"marks":15625,"data":15627},[15626],{"type":11887},{},{"nodeType":258,"value":15629,"marks":15630,"data":15631},"Nutzen Sie Mentoring-Programme und Coaching-Möglichkeiten, um den Mitarbeitenden die Chance zu geben, von erfahrenen Kollegen zu lernen und sich beruflich weiterzuentwickeln.",[],{},{"metadata":15633,"sys":15636,"fields":15645},{"tags":15634,"concepts":15635},[],[],{"space":15637,"id":15639,"type":69,"createdAt":15640,"updatedAt":15640,"environment":15641,"publishedVersion":75,"revision":48,"contentType":15643,"locale":24},{"sys":15638},{"type":11,"linkType":12,"id":13},"1OPttjfYSjk8inq4DOeAFs","2024-06-13T09:45:52.281Z",{"sys":15642},{"id":20,"type":11,"linkType":21},{"sys":15644},{"type":11,"linkType":78,"id":12120},{"name":15646,"title":15647,"content":15648},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 3","3. Finanzielle Anreize",{"nodeType":260,"data":15649,"content":15650},{},[15651,15667],{"nodeType":259,"data":15652,"content":15653},{},[15654,15658,15663],{"nodeType":258,"value":15655,"marks":15656,"data":15657},"Neben dem Gehalt können Boni, Prämien und andere ",[],{},{"nodeType":258,"value":15659,"marks":15660,"data":15662},"Corporate Benefits",[15661],{"type":11887},{},{"nodeType":258,"value":15664,"marks":15665,"data":15666}," die Motivation und Bindung der Mitarbeiter erhöhen. Dazu gehören auch Mitarbeiter-Vorteile wie Mobilitätszuschüsse, betriebliche Altersvorsorge, Fahrtkostenzuschüsse und Employee Stock Ownership Plans (ESOPs).",[],{},{"nodeType":259,"data":15668,"content":15669},{},[15670,15674,15678,15686],{"nodeType":258,"value":15397,"marks":15671,"data":15673},[15672],{"type":11887},{},{"nodeType":258,"value":15675,"marks":15676,"data":15677},"Wussten Sie, dass der Mobilitätszuschuss, einschließlich der Möglichkeit, ein Dienstrad zu nutzen, der meistgewünschte Benefit für 2024 ist? Erfahren Sie mehr darüber in unserem Artikel: ",[],{},{"nodeType":4134,"data":15679,"content":15681},{"uri":15680},"https:\u002F\u002Fwww.businessbike.de\u002Fde\u002Faktuelles\u002Fcorporate_benefit_beinefit",[15682],{"nodeType":258,"value":15683,"marks":15684,"data":15685},"Dienstrad als Corporate Benefit",[],{},{"nodeType":258,"value":11994,"marks":15687,"data":15688},[],{},{"metadata":15690,"sys":15693,"fields":15702},{"tags":15691,"concepts":15692},[],[],{"space":15694,"id":15696,"type":69,"createdAt":15697,"updatedAt":15697,"environment":15698,"publishedVersion":133,"revision":48,"contentType":15700,"locale":24},{"sys":15695},{"type":11,"linkType":12,"id":13},"5v84eE0H2retqq5Hn1tIe7","2024-06-13T09:47:11.024Z",{"sys":15699},{"id":20,"type":11,"linkType":21},{"sys":15701},{"type":11,"linkType":78,"id":12120},{"name":15703,"title":15704,"content":15705},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 4","4. Unternehmenskultur und Kommunikation",{"nodeType":260,"data":15706,"content":15707},{},[15708,15715],{"nodeType":259,"data":15709,"content":15710},{},[15711],{"nodeType":258,"value":15712,"marks":15713,"data":15714},"Eine offene und wertschätzende Unternehmenskultur stärkt das Zugehörigkeitsgefühl und fördert die Loyalität der Mitarbeiter. Regelmäßige Kommunikation und ein starkes Werteverständnis sind hierbei entscheidend. Teamevents und soziale Aktivitäten können das Gemeinschaftsgefühl weiter stärken.",[],{},{"nodeType":259,"data":15716,"content":15717},{},[15718,15722],{"nodeType":258,"value":15478,"marks":15719,"data":15721},[15720],{"type":11887},{},{"nodeType":258,"value":15723,"marks":15724,"data":15725},"Nutzen Sie regelmäßige, kurze und flexible Pulsbefragungen, um kontinuierliches Feedback zu erhalten. Achten Sie darauf, dass diese Befragungen zukunftsorientiert und lösungsorientiert sind.",[],{},{"metadata":15727,"sys":15730,"fields":15739},{"tags":15728,"concepts":15729},[],[],{"space":15731,"id":15733,"type":69,"createdAt":15734,"updatedAt":15734,"environment":15735,"publishedVersion":114,"revision":48,"contentType":15737,"locale":24},{"sys":15732},{"type":11,"linkType":12,"id":13},"6JDXRKB2fLUx44OUWLhnkp","2024-06-13T09:48:08.822Z",{"sys":15736},{"id":20,"type":11,"linkType":21},{"sys":15738},{"type":11,"linkType":78,"id":12120},{"name":15740,"title":15741,"content":15742},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 5","5. Gesundheit und Work-Life-Balance",{"nodeType":260,"data":15743,"content":15744},{},[15745,15752],{"nodeType":259,"data":15746,"content":15747},{},[15748],{"nodeType":258,"value":15749,"marks":15750,"data":15751},"Ein betriebliches Gesundheitsmanagement, Sportangebote und eine gute Work-Life-Balance sind entscheidend für das Wohlbefinden Ihrer Mitarbeiter. Angebote wie Betriebssport, Gesundheitstage und Sabbaticals zeigen, dass Ihnen die Gesundheit Ihrer Mitarbeiter am Herzen liegt.",[],{},{"nodeType":259,"data":15753,"content":15754},{},[15755,15759,15763,15771,15775,15783,15787],{"nodeType":258,"value":15478,"marks":15756,"data":15758},[15757],{"type":11887},{},{"nodeType":258,"value":15760,"marks":15761,"data":15762},"Das Fahrrad ist bekanntlich eine ",[],{},{"nodeType":4134,"data":15764,"content":15766},{"uri":15765},"https:\u002F\u002Fwww.businessbike.de\u002Fde\u002Faktuelles\u002Fkalorienverbrauch-fahrradfahren\u002F",[15767],{"nodeType":258,"value":15768,"marks":15769,"data":15770},"gesündere Alternative",[],{},{"nodeType":258,"value":15772,"marks":15773,"data":15774}," zum Auto, um zur Arbeit zu gelangen. Mit der Möglichkeit eines Dienstrads-Leasing können Mitarbeitende nicht nur ihr Traumrad oder ",[],{},{"nodeType":4134,"data":15776,"content":15778},{"uri":15777},"https:\u002F\u002Fwww.businessbike.de\u002Fde\u002Fdienstrad-leasing\u002Fe-bike-leasing\u002F",[15779],{"nodeType":258,"value":15780,"marks":15781,"data":15782},"E-Bike",[],{},{"nodeType":258,"value":15784,"marks":15785,"data":15786}," mit bis zu 40% weniger Kosten im Vergleich zum Kaufpreis erwerben, sondern auch stressfrei und ohne Parkplatzsuche sowie unnötige Energiekosten zur Arbeit fahren. ",[],{},{"nodeType":258,"value":15788,"marks":15789,"data":15791},"Dabei steigern sie gleichzeitig ihre Fitness und handeln umweltbewusst.",[15790],{"type":11887},{},{"metadata":15793,"sys":15796,"fields":15805},{"tags":15794,"concepts":15795},[],[],{"space":15797,"id":15799,"type":69,"createdAt":15800,"updatedAt":15800,"environment":15801,"publishedVersion":133,"revision":48,"contentType":15803,"locale":24},{"sys":15798},{"type":11,"linkType":12,"id":13},"2Gz2BfF3LlQduD5MLrfNKr","2024-06-13T09:48:38.628Z",{"sys":15802},{"id":20,"type":11,"linkType":21},{"sys":15804},{"type":11,"linkType":78,"id":12120},{"name":15806,"title":15807,"content":15808},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 6","6. Anerkennung und Wertschätzung",{"nodeType":260,"data":15809,"content":15810},{},[15811,15818],{"nodeType":259,"data":15812,"content":15813},{},[15814],{"nodeType":258,"value":15815,"marks":15816,"data":15817},"Regelmäßige Anerkennung und Wertschätzung der Leistungen Ihrer Mitarbeiter können deren Zufriedenheit und Loyalität erheblich steigern. Dies kann durch formelle Anerkennungsprogramme, aber auch durch informelles Lob und Dankbarkeit im Arbeitsalltag geschehen.",[],{},{"nodeType":259,"data":15819,"content":15820},{},[15821,15825],{"nodeType":258,"value":15478,"marks":15822,"data":15824},[15823],{"type":11887},{},{"nodeType":258,"value":15826,"marks":15827,"data":15828},"Schaffen Sie eine Umgebung, in der Mitarbeitende ihre Meinungen und Kritik ohne Angst vor negativen Konsequenzen äußern können (psychologische Sicherheit).",[],{},{"metadata":15830,"sys":15833,"fields":15842},{"tags":15831,"concepts":15832},[],[],{"space":15834,"id":15836,"type":69,"createdAt":15837,"updatedAt":15837,"environment":15838,"publishedVersion":133,"revision":48,"contentType":15840,"locale":24},{"sys":15835},{"type":11,"linkType":12,"id":13},"4Rqxtpv6q36332yjAhbyLu","2024-06-13T09:49:02.314Z",{"sys":15839},{"id":20,"type":11,"linkType":21},{"sys":15841},{"type":11,"linkType":78,"id":12120},{"name":15843,"title":15844,"content":15845},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 7","7. Mentoring und Coaching",{"nodeType":260,"data":15846,"content":15847},{},[15848,15855],{"nodeType":259,"data":15849,"content":15850},{},[15851],{"nodeType":258,"value":15852,"marks":15853,"data":15854},"Mentoring-Programme und Coaching-Möglichkeiten bieten Mitarbeitern die Chance, von erfahrenen Kollegen zu lernen und sich beruflich weiterzuentwickeln. Dies fördert nicht nur das individuelle Wachstum, sondern stärkt auch die Bindung an das Unternehmen.",[],{},{"nodeType":259,"data":15856,"content":15857},{},[15858,15862],{"nodeType":258,"value":15478,"marks":15859,"data":15861},[15860],{"type":11887},{},{"nodeType":258,"value":15863,"marks":15864,"data":15865},"Diskutieren Sie die Ergebnisse von Feedback-Gesprächen im Team und entwickeln Sie gemeinsam konkrete Maßnahmen. Ein gut durchdachter Aktionsplan erhöht die Wahrscheinlichkeit, dass Veränderungen tatsächlich umgesetzt werden.",[],{},{"metadata":15867,"sys":15870,"fields":15879},{"tags":15868,"concepts":15869},[],[],{"space":15871,"id":15873,"type":69,"createdAt":15874,"updatedAt":15874,"environment":15875,"publishedVersion":133,"revision":48,"contentType":15877,"locale":24},{"sys":15872},{"type":11,"linkType":12,"id":13},"38l5ItD5OFasgYFfhowVNf","2024-06-13T09:49:31.312Z",{"sys":15876},{"id":20,"type":11,"linkType":21},{"sys":15878},{"type":11,"linkType":78,"id":12120},{"name":15880,"title":15881,"content":15882},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 8","8. Mitarbeiterbeteiligung",{"nodeType":260,"data":15883,"content":15884},{},[15885,15892],{"nodeType":259,"data":15886,"content":15887},{},[15888],{"nodeType":258,"value":15889,"marks":15890,"data":15891},"Mitarbeiterbeteiligungsprogramme, wie z.B. Gewinnbeteiligungen oder Unternehmensanteile, können das Engagement und die Loyalität der Mitarbeiter erhöhen. Diese Programme geben den Mitarbeitern das Gefühl, direkt am Unternehmenserfolg beteiligt zu sein.",[],{},{"nodeType":259,"data":15893,"content":15894},{},[15895,15899],{"nodeType":258,"value":15478,"marks":15896,"data":15898},[15897],{"type":11887},{},{"nodeType":258,"value":15900,"marks":15901,"data":15902},"Halten Sie Ihre Mitarbeitenden über den Fortschritt der umgesetzten Maßnahmen auf dem Laufenden. Regelmäßige Updates und die Bestätigung abgeschlossener Projekte stärken das Vertrauen und das Engagement.",[],{},{"metadata":15904,"sys":15907,"fields":15916},{"tags":15905,"concepts":15906},[],[],{"space":15908,"id":15910,"type":69,"createdAt":15911,"updatedAt":15911,"environment":15912,"publishedVersion":133,"revision":48,"contentType":15914,"locale":24},{"sys":15909},{"type":11,"linkType":12,"id":13},"x6F23CHbE7jpUSoDUjvPs","2024-06-13T09:50:31.047Z",{"sys":15913},{"id":20,"type":11,"linkType":21},{"sys":15915},{"type":11,"linkType":78,"id":12120},{"name":15917,"title":15918,"content":15919},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 9","9. Arbeitsplatzsicherheit",{"nodeType":260,"data":15920,"content":15921},{},[15922],{"nodeType":259,"data":15923,"content":15924},{},[15925],{"nodeType":258,"value":15926,"marks":15927,"data":15928},"Die Sicherheit des Arbeitsplatzes ist ein wichtiger Faktor für die Mitarbeiterzufriedenheit. Langfristige Verträge, transparente Unternehmensführung und eine klare Kommunikation über die Unternehmensstrategie tragen dazu bei, das Vertrauen der Mitarbeiter zu stärken.",[],{},{"metadata":15930,"sys":15933,"fields":15942},{"tags":15931,"concepts":15932},[],[],{"space":15934,"id":15936,"type":69,"createdAt":15937,"updatedAt":15937,"environment":15938,"publishedVersion":133,"revision":48,"contentType":15940,"locale":24},{"sys":15935},{"type":11,"linkType":12,"id":13},"6grKVYqDsXsffRRquPC6w6","2024-06-13T09:50:53.314Z",{"sys":15939},{"id":20,"type":11,"linkType":21},{"sys":15941},{"type":11,"linkType":78,"id":12120},{"name":15943,"title":15944,"content":15945},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 10","10. Soziale Verantwortung und Nachhaltigkeit",{"nodeType":260,"data":15946,"content":15947},{},[15948],{"nodeType":259,"data":15949,"content":15950},{},[15951],{"nodeType":258,"value":15952,"marks":15953,"data":15954},"Unternehmen, die sich sozial engagieren und nachhaltig handeln, sind für viele Mitarbeiter besonders attraktiv. Initiativen in den Bereichen Umwelt, Soziales und Governance (ESG) können das Zugehörigkeitsgefühl und die Identifikation mit dem Unternehmen erhöhen.",[],{},{"metadata":15956,"sys":15959,"fields":15968},{"tags":15957,"concepts":15958},[],[],{"space":15960,"id":15962,"type":69,"createdAt":15963,"updatedAt":15963,"environment":15964,"publishedVersion":133,"revision":48,"contentType":15966,"locale":24},{"sys":15961},{"type":11,"linkType":12,"id":13},"2MyFJpngabFkaOoIGmoeDi","2024-06-13T09:51:25.485Z",{"sys":15965},{"id":20,"type":11,"linkType":21},{"sys":15967},{"type":11,"linkType":78,"id":12120},{"name":15969,"title":15970,"content":15971},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 11","11. Familienfreundliche Maßnahmen",{"nodeType":260,"data":15972,"content":15973},{},[15974],{"nodeType":259,"data":15975,"content":15976},{},[15977],{"nodeType":258,"value":15978,"marks":15979,"data":15980},"Unterstützen Sie Ihre Mitarbeiter mit familienfreundlichen Maßnahmen wie Kinderbetreuung, Elternzeitmodellen und Unterstützung bei der Pflege von Angehörigen. Solche Maßnahmen helfen, die Vereinbarkeit von Beruf und Familie zu verbessern und die Zufriedenheit zu erhöhen.",[],{},{"metadata":15982,"sys":15985,"fields":15994},{"tags":15983,"concepts":15984},[],[],{"space":15986,"id":15988,"type":69,"createdAt":15989,"updatedAt":15989,"environment":15990,"publishedVersion":133,"revision":48,"contentType":15992,"locale":24},{"sys":15987},{"type":11,"linkType":12,"id":13},"23FDp3rKbrz4pYOrl9wfup","2024-06-13T09:51:48.661Z",{"sys":15991},{"id":20,"type":11,"linkType":21},{"sys":15993},{"type":11,"linkType":78,"id":12120},{"name":15995,"title":15996,"content":15997},"Aktuelles > Mitarbeiterbindung > Text 5 Expandable 12","12. Offene Kommunikation und Transparenz",{"nodeType":260,"data":15998,"content":15999},{},[16000],{"nodeType":259,"data":16001,"content":16002},{},[16003],{"nodeType":258,"value":16004,"marks":16005,"data":16006},"Eine offene und transparente Kommunikation schafft Vertrauen und fördert das Engagement der Mitarbeiter. 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Solche Anreize schaffen eine Arbeitsumgebung, die es schwer macht, das Unternehmen zu verlassen.",[],{},{"nodeType":259,"data":16055,"content":16056},{},[16057,16062],{"nodeType":258,"value":16058,"marks":16059,"data":16061},"Zalando",[16060],{"type":11887},{},{"nodeType":258,"value":16063,"marks":16064,"data":16065}," setzt auf eine starke Feedback-Kultur. 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